Melbourne International Coffee Expo

The Melbourne International Coffee Expo has long been a key event for connection and influence within the coffee industry. That year, our goal was to introduce Campos Coffee to the Melbourne market, where the brand was still finding its footing.

We built the campaign around Campos’ most recognisable asset — the iconic olive-green cup — transforming it into a striking “Green Wall” installation that celebrated the brand’s Sydney roots while creating immediate visual impact. The activation was a standout success, achieving high brand recall and strong engagement at a relatively low cost.